In 1999 Red Canoe was conceived in a bush plane over the pristine wilderness of Northern Ontario.
Sudbury Ontario native Dax Wilkinson grew up in this environment but had been transplanted to the big city of Toronto. A treasured invitation from a friend for a flight in a deHavilland DHC-2 Beaver led to a ‘flashbulb moment.’ The pilot compared his plane to a passing Harley Davidson…. The sound was comparable but better. The passion that owners and enthusiasts happily expressed was equal. The utility of the machines and their relative impacts on Canada were quite different; the DHC-2 was the tool by which much of the Canadian landscape had been made accessible.
Wilkinson decided to create a product line inspired by Canadian icons with great stories like the DHC-2 Beaver. Many of these stories were unknown, fading from memory or taken for granted. Those few individuals that knew them well would welcome any banner that invited the uninitiated to take interest.
We delved further into Canadian stories and worked to include icons like the Canadian Broadcasting Corporation (CBC), Royal Canadian Air Force (RCAF), Royal Canadian Mounted Police (RCMP), CP Railway and many others. We hoped to share their histories and find ways to support and preserve their respective traditions and legacies.